In 2017, iDEA&Associates has been involved in the review of the TRUSSARDI concept design for the Italian company’s shops in China. The collaboration moved forward with the design of 5 new shops opening between 2017 and 2018. iDEA&Associates has played a key role to give to the client its historical values, very important for a brand with more than 100 years of history.
Heritage is essential for design
Everything we produce, from Media Facade on buildings to interiors, to transport, engineering and product design is the culmination of an evolutionary process that derives beauty from form, economy and efficiency.
Trussardi is an Italian fashion house, founded in 1911. It began as a leather glove manufacturer, and expanded its line to additional leather goods in the 1970s after Nicola Trussardi took over from his uncle. In the 1980s the company started production of ready-to-wear clothing, in addition to products including perfumes and jeans. By the 1990s Trussardi was selling internationally, with its largest markets in Italy and Japan.
On the ground floor of the mall, the store features Continental marble, brass finishings and warm lighting. It stocks the Italian fashion brand’s full men’s and women’s lines, as well as eyewear and fragrances.
Also, Trussardi’s “icon bag” for this autumn/winter, the Lovy Bag, will be available in a range of colours.