iDEA & Associates is a high-end multidisciplinary design firm headquartered in Dubai. The company’s skill base includes engineering, architecture and interior design, industrial design, together with project management and project supervision.

Our combination of skills enables us to provide our clients with a unique turnkey solution, incorporating all aspects required within project-based work, from concept to design, through to engineering and prototyping. Everything we produce is the culmination of an evolutionary process that derives beauty form, economy and efficiency.



Filippo Cima is an award winning Italian designer and architect. Recognized and awarded by ADI Index, he has designed and created some of the world’s firsts.

His vast knowledge and understanding across media facade, architecture, engineering, design and various materials, including metals and composites, allows him to integrate the latest technology within design. He is also able to build a skilled team to achieve the client’s target within his design. Always open to understand the newest technology, Filippo is often found in the workshop developing new solutions.



Petra van der Plas has 12 years of management experience in the Dutch construction sector. Her focus is mainly in the field of setting up of management systems in the areas of project organizations, quality and safety. In those years, she has achieved that 5 companies and several projects have been certified under international standards.

Her technical and management academic background has ensured that companies were set up in a solid way, projects are tackled in a hands-on approach and difficulties dealt with on an analytically and systematically strategy.



At iDEA&Associates we work toigether with skilled international partners. We have selected the best people on the international market to increase the product value, lower costs, expand markets and geographic reach and enhance product and service offerings.

Our design and products are strengthened by alliances with leading technology partners. Our network of alliance and teaming relationships creates business value, reduces risk and costs while accelerating project deliveries.

iDEA&Associates continues to develop and extend its network of partners in areas where we need complementary skills, experience and facilities to deliver the best results for our client projects. We consider our Associates our biggest competitive advantage, and it’s our responsibility and privilege to take care of them during all the project.