The Power of art
Everything we produce, from Media Facade on buildings to interiors, to transport, engineering and product design is the culmination of an evolutionary process that derives beauty from form, economy and efficiency.
HISTORY OF THE
The Roads and Transport Authority, commonly known as RTA, is the major independent government roads & transportation authority in Dubai, United Arab Emirates. It was founded in 2005 and is responsible for planning and executing transport and traffic projects, along with legislation and strategic plans of transportation in the city. It is a department of the Government of Dubai.
Inspired by the elements, the 3 customized lighting activations Earth, Wind and Fire were designed, engineered and produced by iDEA.
Earth was designed to interact between the video content onscreen and the inbuilt LED lighting.
Wind was designed so that the structure almost looked like it was floating. The RGB light was controlled by a Grand MA lighting desk with fast moving effects implying a vivid tornado. The smoke effects placed below emphasized the colours and gave it an all-important dramatic look.
Fire was a 3.5m High x 5m diameter curved steel structure with pixel mappable LED lights.