It was a privilege to work on such a fantastic project with Prodea Group on behalf of RTA – Road and Transport Authority.

iDEA provided 3 lighting and art installations for the visitor experience which His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktou‪m, Maktoum bin Mohammed, Sheikh Ahmed bib Saeed Al Maktoum CEO and Chairman of Emirates group and RTA Chairman, HE Mattar Al Tayer reviewed as part of the Expo 2020 metro update.

Inspired by the elements, the 3 customized lighting activations Earth, Wind and Fire were designed, engineered and produced by iDEA.



Earth was designed to interact between the video content onscreen and the inbuilt LED lighting.

Wind was designed so that the structure almost looked like it was floating. The RGB light was controlled by a Grand MA lighting desk with fast moving effects implying a vivid tornado. The smoke effects placed below emphasized the colours and gave it an all-important dramatic look.

Fire was a 3.5m High x 5m diameter curved steel structure with pixel mappable LED lights.



The Roads and Transport Authority, commonly known as RTA, is the major independent government roads & transportation authority in Dubai, United Arab Emirates.

It was founded in 2005 and is responsible for planning and executing transport and traffic projects, along with legislation and strategic plans of transportation in the city. It is a department of the Government of Dubai.



At iDEA&Associates, projects begin with our clients’ ideas, which we follow as guidelines. Ideas that we treat with respect and integrate into our design protecting them through all the design stages.

Once the concept Phase is approved, we begin the Design phase. During the Design Phase, iDEA&Associates’ designers optimize the shapes in order to meet the client’s taste with the functionality of the parts.



Idea&associates is involved on site to support the delivery of the project. We are often ask to attend launches, events or firsts in order to support the team onsite. iDEA&Associates has been crucial on different big scale projects thanks to our problem solving capabilities.

At iDEA&Associates, we believe that a successful project is the result of a team work. The consider each project as a new challenge and we like to be involved from concept to delivery. Each project is a journey where we meet new people, we encounter new challenges, we learn something more and work with different materials. Passion is the spark that ignite iDEA&Associates.