Awareness of the environment
At iDEA&Associates we are focused on finding solutions to plastic pollution and believe that young entrepreneurs can be guided to develop new businesses that can play a meaningful role. We decided to partner with Plastic Ocean’s unique program to encourage the creative minds to develop ideas that can help in the fight against plastic pollution. The program is designed to help teams generate ideas and work with industry mentors to develop the initial steps to creating a business plan.
A PLASTIC OCEAN
We live in a world of plastic. Shopping bags, drink bottles, our toothbrush and even our clothes are among the everyday items made from plastic. But plastic isn’t fantastic, and neither is the current state of our environment.
The film presents beautiful shots of the marine environment. This contrasts with footage of heavily polluted cities and dumps full of plastic rubbish. The juxtaposition between these images sends the message that our actions and choices can severely impact the planet.
As a company, our vision and is mission is aligned to saving the planet and we believe that by working closely with people like Plastic Ocean that we can continue the message of sustainability in a positive way and encourage others to become conscious consumers.