On behalf of our client Emirates, iDEA designed and engineered a custom art installation for the 47th (2018) and 48th (2019) National Day Celebrations. In less than 48 hours our team installed over 15km of rope across 7 floors of the Emirates headquarters atrium using the colours of the UAE flag.

The main challenge of the installation was using the existing fixing points of the atrium whilst maintaining the right level of tension across the various different floors.



iDEA&Associates designed a solution around the existing hanging points within Emirates atrium.

The installation required 15 km of ropes, 500m of steel cables, 20 custom made brackets to fit the anchor points and more than 1000-man hours to produce it and install it in time for the National Day celebrations.

For this we designed a customized rigging solution to ensure tension remained for the month-long installation, whilst also considering the aesthetics of all details, from the look and feel of the hanging bracket to the colour and finishes or each I-bolt, all was reviewed and considered during the preproduction phase.



The airline’s head office is in the Emirates Group building in Dubai. The building is located on Airport Road, across from the site of the Emirates Engineering Centre.

A tunnel connects the building to Dubai International Airport. Construction of the building cost AED 700 million and it began in 2004. Over 6,000 employees work in the building.



We offer a single point-of-contact for all your design, engineering and architectural needs. From integrating technology onto buildings, interior solutions to yacht design and bespoke custom objects we support our clients from concept to delivery.

At iDEA&Associates we design utilizing a broad digital approach operating on 2D and 3D software programs, virtualization, photo-realistic images, video renders, 3D printing technology (PLA, SLA, LCD). We strongly believe that research and development, together with design and engineering, are essential steps to build highly effective products.